Chex Cereal: Legendary Holiday with John Legend & Chrissy Teigen

Legendary Holiday with John Legend & Chrissy Teigen

Chex partnered with John Legend and Chrissy Teigen to celebrate the best thing about the holidays: the snacks.

Role: Senior Art Director / Designer
Writer: Molly Thomson / / Video Production: Friends at Work / / Photographer: Mike Rosenthal

Social

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Giphy & Stickers

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In-Store

Retailer Landing Page

Summer

During a short mini campaign to launch the John & Chrissy partnership with Chex, John Legend and Chrissy Teigen had a summer mix off. Each posted their favorite Chex mixes to their own instagram accounts and asked fans to vote using the hashtag #JohnsMix or #ChrissysMix. With each use of the hashtag, Chex donated $1 to Feeding America with a final donation of $200,000. Chex yeah.