Agency: BBDO MPLS
Role: Designer & Art Director
ECD: Tim Mattimore
CW: Nick Tiso
Going through a medical journey really sucks. Whether it be yourself or a loved one, we get it. We also know how much support and connection can help in healing. Through digital videos, print, and social, we showcase how CaringBridge – a private, secure, ad-free website – can show you how to show up in so many ways. Words of support, scheduling meals, or sharing a few laughs… it doesn’t matter. Just be there.
I used the heart shape featured in the CaringBridge logo as a scaled element to create organic shapes within the assets. These can be used as color blocks or containers for imagery. The shape can be rotated and cropped infinitely to allow for variety within its visual system, while still keeping assets consistent across mediums.