Agency: BBDO MPLS
AD: Chris Corum
CW: David Mackereth
Awards: AdFed MN The Show – 3 silver and 4 bronze
AIGA Minnesota hosts a Design Camp every year in the woods of Brainerd, MN to inspire 300+ designers, illustrators, and makers from all over the midwest. We created the theme and branding to make the weekend event come to life... literally. We Beasts Make Beauty allowed designers of all species to be themselves and release their creativity at Design Camp.
We designed everything from pre-event social media posts to event lanyards with schedules and the all-important guide book, to wayfinding signage and camp shirts. We even created video loops that played before keynote speakers to further drive the wild theme of the event.